Privacy policy

Privacy Policy

Last updated: September 2026

This Privacy Policy describes how Kate Guy Prints ("we", "us", or "our") collects, uses, and shares your personal information when you visit or make a purchase from kate-guy-prints.myshopify.com or kateguy.co.uk (the “Site”).

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are (Data Controller)

Kate Guy Prints is the Data Controller responsible for your personal data.

  • Business Name: Kate Guy Prints

  • Contact Email: kate@kateguy.co.uk

  • Postal Address: 11 Kingsgate Road, London, NW6 4TD, United Kingdom

2. Personal Information We Collect

When you interact with the Site, we collect personal information in two ways: automatically through your device, and directly when you place an order or contact us.

A. Automatically Collected Information ("Device Information")

When you browse the Site, we automatically collect data about your device and interaction with our pages, including:

  • Web browser type and version

  • IP address and time zone settings

  • Pages or products viewed, referring websites, and search terms

  • Information about how you navigate the Site

We collect this using cookies, log files, web beacons, tags, and pixels. Non-essential tracking cookies are only activated with your explicit consent via our cookie banner.

B. Information You Provide ("Order & Contact Information")

When you make a purchase, attempt a purchase, sign up for our newsletter, or contact us, we collect:

  • Full name

  • Billing address and shipping address

  • Payment details (processed securely via our payment gateways; we do not store raw credit card numbers)

  • Email address and telephone number

3. How and Why We Use Your Data (Legal Bases for Processing)

Under UK GDPR, we must have a valid legal basis to process your personal data. We use your information for the following specific purposes:

  • Order Fulfilment & Customer Service: We process your Order Information (name, shipping/billing address, and contact details) to deliver your purchases, manage payment processing, issue invoices, and send order updates.

    • Legal Basis: Performance of a Contract

  • Direct Customer Communications: We use your contact details to respond to inquiries, handle customer support requests, or provide essential updates regarding your order.

    • Legal Basis: Performance of a Contract

  • Fraud Screening & Store Security: We analyse Device and Order Information (such as IP addresses and transaction details) to detect and protect against potential fraudulent orders or security risks.

    • Legal Basis: Legitimate Interests (protecting our business and customers)

  • Email Marketing & Newsletters: If you opt in, we use your contact details to send updates about new linocut collections, workshops, and seasonal offers.

    • Legal Basis: Consent (you can withdraw consent at any time)

  • Website Optimisation & Analytics: With your permission, we use Device Information (via tools like Google Analytics) to understand customer browsing patterns and evaluate the performance of our site and marketing campaigns.

    • Legal Basis: Consent (for non-essential analytics cookies) / Legitimate Interests

  • Accounting & Legal Compliance: We process and retain transaction data to satisfy statutory UK record-keeping mandates.

    • Legal Basis: Legal Obligation (HMRC tax compliance)

4. Sharing Your Personal Information

We share your personal data with trusted third-party service providers who assist us in operating our store and fulfilling services to you:

  • Shopify: We use Shopify to power our online store. You can read how Shopify uses your personal data here: https://www.shopify.com/legal/privacy.

  • Payment Processors: Payment transactions are handled securely by third-party gateways (e.g., Shopify Payments, Stripe, PayPal).

  • Delivery Carriers: We share your delivery address, name, and contact details with postal services (e.g., Royal Mail, courier networks) strictly to deliver your goods.

  • Analytics & Marketing: With your consent, we use tools like Google Analytics to understand site usage. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your information to comply with applicable UK laws and regulations, respond to lawful requests (such as court orders), or protect our legal rights.

5. International Data Transfers

Our site hosting platform (Shopify) and analytics partners may process or store your information outside the UK (including in Canada and the United States).

Where data is transferred internationally, we ensure adequate safeguards are in place in accordance with UK data protection laws. This includes relying on adequacy decisions or standard contractual clauses/UK International Data Transfer Agreements (IDTAs) to safeguard your privacy rights.

6. How Long We Keep Your Data (Data Retention)

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected.

  • Order Records: We retain transaction and Order Information for a minimum of 6 years following the end of the financial year in which the purchase was made, to comply with UK tax (HMRC) and accounting legal obligations.

  • Marketing Data: We retain your contact information for email updates until you choose to unsubscribe or withdraw your consent.

  • Device / Analytics Data: Retained in accordance with standard cookie expiration schedules (typically up to 2 years unless cleared sooner).

7. Your Legal Rights (UK Residents)

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right of Access: You have the right to request a copy of the personal data we hold about you (a Subject Access Request).

  • Right to Rectification: You can ask us to correct inaccurate or incomplete data.

  • Right to Erasure ('Right to be Forgotten'): You can ask us to delete your personal data where there is no legal requirement for us to keep it.

  • Right to Restrict Processing: You can ask us to temporarily suspend processing your data in certain scenarios.

  • Right to Data Portability: You can request a transfer of your data to another service provider in a structured, machine-readable format.

  • Right to Object: You have the right to object to us processing your data where we rely on legitimate interests, and an absolute right to object to direct marketing at any time.

  • Right to Withdraw Consent: Where processing is based on consent (e.g., email newsletters or tracking cookies), you can withdraw your consent at any time.

To exercise any of these rights, please contact us at kate@kateguy.co.uk. We will respond within one calendar month.

8. Direct Marketing & Opting Out

We will only send you promotional emails if you have explicitly opted in. You can stop receiving marketing communications at any time by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us directly.

9. How to Lodge a Complaint

If you have concerns about how we handle your personal data, we ask that you contact us first so we can resolve the issue for you.

However, you have the right to lodge a complaint at any time with the UK data protection supervisory authority:

  • Information Commissioner’s Office (ICO)

  • Website: www.ico.org.uk

  • Helpline: 0303 123 1113

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. Updated versions will be posted directly to this page with an updated revision date.

11. Contact Us

For more information about our privacy practices or if you have any questions, please contact us:

Email: kate@kateguy.co.uk

Post: Kate Guy Prints, 11 Kingsgate Road, London, NW6 4TD, United Kingdom